SOCIAL MEDIA AND BUSINESS SUSTAINABILITY IN POST COVID-19: CHALLENGES AND PROSPECTS

Bisong Joshua Akounjom
Keywords: Covid-19, Social media, business sustainability, Post Covid-19
Journal of Inter-Disciplinary Studies on Contemporary Issues 2020 6(1), 53-56. Published: March 10, 2023


Abstract

Businesses in Post Covid-19 are critically evaluating the need of using important steps in determining potentials of consumers as well as the profitability of its organizations. This paper examined the definition of some terms, it discussed social media and business sustainability in Post Covid-19. The paper x-rayed hacking, privacy and security, ethical issue as the challenges of social media on business sustainability in Post Covid-19. The paper recommend that use of unique username and password for every business social media account, account privacy setting and that business organisations should encourage the use of lock code in their respective devices. The paper further concludes that despite the drawbacks of social media usage by businesses, it also has a positive impact on business organisations in respect to its sustainability. Social media offer businesses the room for an effective information flow within and outside the business organisation likewise a refreshing offer of new opportunities and endless possibilities